Interacting with your social media audience keeps them engaged and serves as a reminder that, while social media isn’t necessarily tangible, there are real-live people behind the screen working toward a real-live goal. That goal is ultimately the betterment of the school, community, and future. After you’ve worked so hard setting up your online presence,... continue reading.
You’re on a roll, now. Your SchoolAuction.net website is set up, your social media pages are ready to go, and you have hashtags that are itching to be used. Now we need to talk about what you’ll be posting – a variety of content regularly increases engagement and prevents content fatigue. Followers want to see... continue reading.
A social media campaign isn’t complete without a catchy hashtag. Hashtags have shown to increase engagement across Instagram by 12.6%, and a tweet with a hashtag is 55% more likely to be shared. Hashtags take some brainstorming. Ask your volunteers to submit their hashtags by a specific date early in the campaign, or have a... continue reading.
Before we get into the fun content and marketing posts, let’s start by getting comfortable with our auction’s social media accounts. SchoolAuction.net has made it easy to share your event page, auction catalog, and other auction goodies to your social media platforms. Facebook, Instagram, and Twitter are the three social media outlets that will garner... continue reading.
We know what you’re thinking: “Do I really need a social media strategy for a school auction? Isn’t that a little overkill?” We hear you. Adding even one more thing to your already full plate can feel like it’s more trouble than it’s worth. But with the average mother spending over three hours a day... continue reading.