Author Archives: Kelsey Zander

School Auction Social Media Strategy Series: Comments

Interacting with your social media audience keeps them engaged and serves as a reminder that, while social media isn’t necessarily tangible, there are real-live people behind the screen working toward a real-live goal. That goal is ultimately the betterment of the school, community, and future. After you’ve worked so hard setting up your online presence,

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School Auction Social Media Strategy Series: Content

You’re on a roll, now. Your SchoolAuction.net website is set up, your social media pages are ready to go, and you have hashtags that are itching to be used. Now we need to talk about what you’ll be posting  – a variety of content regularly increases engagement and prevents content fatigue. Followers want to see

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School Auction Social Media Strategy Series: Getting Started

Before we get into the fun content and marketing posts, let’s start by getting comfortable with our auction’s social media accounts. SchoolAuction.net has made it easy to share your event page, auction catalog, and other auction goodies to your social media platforms. Facebook, Instagram, and Twitter are the three social media outlets that will garner

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