Does Your School Fundraising Event Need A COVID Waiver?

by Daryl McCarl, Director of Business Development at Smartwaiver Fundraising events are important to schools for many reasons—like raising enough money to throw junior prom, ensuring the orchestra gets to go on an annual trip, or being able to afford the booking fee for a special assembly speaker.  Plus, school fundraising events don’t just provide

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School Auction Social Media Strategy Series: Content

You’re on a roll, now. Your SchoolAuction.net website is set up, your social media pages are ready to go, and you have hashtags that are itching to be used. Now we need to talk about what you’ll be posting  – a variety of content regularly increases engagement and prevents content fatigue. Followers want to see

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School Auction Social Media Strategy Series: Getting Started

Before we get into the fun content and marketing posts, let’s start by getting comfortable with our auction’s social media accounts. SchoolAuction.net has made it easy to share your event page, auction catalog, and other auction goodies to your social media platforms. Facebook, Instagram, and Twitter are the three social media outlets that will garner

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A Strategy for Selling Tickets to Your Auction

When you decide to hold a gala auction fundraiser, you know you have to have to have auction items, and you have to have guests to buy them.  Most of the time, the second requirement means selling tickets to the event. And much of the time, the strategic planning around ticket sales stops with: “how

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Start Pushing Buttons!

One of the really great things about this business is working with all of you.  Really – think about it. By definition, our customers are people who take on huge jobs to improve their communities.  And the overwhelming majority of you are volunteers! And, let’s just put this out there: most of the people who

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