School Auction Social Media Strategy Series: Content

You’re on a roll, now. Your SchoolAuction.net website is set up, your social media pages are ready to go, and you have hashtags that are itching to be used. Now we need to talk about what you’ll be posting  – a variety of content regularly increases engagement and prevents content fatigue. Followers want to see

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School Auction Social Media Strategy Series: Getting Started

Before we get into the fun content and marketing posts, let’s start by getting comfortable with our auction’s social media accounts. SchoolAuction.net has made it easy to share your event page, auction catalog, and other auction goodies to your social media platforms. Facebook, Instagram, and Twitter are the three social media outlets that will garner

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A Strategy for Selling Tickets to Your Auction

When you decide to hold a gala auction fundraiser, you know you have to have to have auction items, and you have to have guests to buy them.  Most of the time, the second requirement means selling tickets to the event. And much of the time, the strategic planning around ticket sales stops with: “how

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Start Pushing Buttons!

One of the really great things about this business is working with all of you.  Really – think about it. By definition, our customers are people who take on huge jobs to improve their communities.  And the overwhelming majority of you are volunteers! And, let’s just put this out there: most of the people who

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Auction Night Supply Checklist

Yay for checklists! They are oh so helpful especially on event night. This supply checklist gives you one less thing to worry about while you set up and host the auction. Whether you are new to chairing an auction or have lots of experience, this list will prove useful to having a successful event. Beads: For

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Selling Scrip Online

We’ve been asked often by the schools who use our software how to set it up for online scrip ordering.  We used to discourage this, because of one big issue – the fees you pay your merchant processor for credit-card processing can eat up the margins on scrip. But ever since we added the ability

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“Mobile Bidding-only” Tickets Increase Access To Your Gala Auction

See if this scenario sounds familiar: your school community holds an annual gala auction, at which the classroom projects produced by the students are always a big source of excitement and bidding. Your school community also contains families who never attend the gala, but complain that because they can’t (or don’t) attend it, they never

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