Before we get into the fun content and marketing posts, let’s start by getting comfortable with our auction’s social media accounts. SchoolAuction.net has made it easy to share your event page, auction catalog, and other auction goodies to your social media platforms. Facebook, Instagram, and Twitter are the three social media outlets that will garner
... continue reading.We know what you’re thinking: “Do I really need a social media strategy for a school auction? Isn’t that a little overkill?” We hear you. Adding even one more thing to your already full plate can feel like it’s more trouble than it’s worth. But with the average mother spending over three hours a day
... continue reading.Online. It’s a word we use a lot in our lives; an adjective that modifies hundreds of our daily activities: shopping, dating, meetings… and auctions, of course. But when applied within our little corner of the world, I’m afraid it can be confusing. For people approaching our company for the first time, the role that
... continue reading.When you decide to hold a gala auction fundraiser, you know you have to have to have auction items, and you have to have guests to buy them. Most of the time, the second requirement means selling tickets to the event. And much of the time, the strategic planning around ticket sales stops with: “how
... continue reading.One of the really great things about this business is working with all of you. Really – think about it. By definition, our customers are people who take on huge jobs to improve their communities. And the overwhelming majority of you are volunteers! And, let’s just put this out there: most of the people who
... continue reading.The most common conversation I have with prospective customers surrounds one particular aspect of our product design: it’s a subscription, which allows you to run multiple events for your organization (no sharing with other schools or nonprofits, please) during the subscription term. This can cause panic (that’s not our intent, I promise!) – I’ve had
... continue reading.Have you checked out DonationMatch yet? I’ll give you a moment. Do come back, though: we have a very cool program going on with them that you will want to know about. https://www.donationmatch.com/ Back? Isn’t that great? I met Renee Zau, the founder of DonationMatch a few years ago, and we have done a few
... continue reading.Happy New Year’s, everyone. Made any resolutions? I have. I did pretty good with last year’s resolution, but that was completely me-focused (I lost 30 pounds). This year, I have decided to focus one of my resolutions on you, to help you as you plan your auctions. I’m going to blog more (seriously, take a
... continue reading.Over at the Winspire blog, they just published a fabulous post on how to deal with one of the biggest sources of auction frustration: managing the guests who are attending your event on sponsor tickets. Specifically, how do you get them to actually be productive, bidding guests? Check it out: https://blog.winspireme.com/4-steps-turn-corporate-table-guests-into-givers-fundraising-strategy Roger
... continue reading.We added something new to the software yesterday to help all of you when you need to tackle some part of the software that you haven’t used before (or want a refresher on) – Guided Tours. There is now a “Take a Tour” button visible when you login from a computer (the tool we bought
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