School Auction Social Media Strategy Series: Getting Started

Before we get into the fun content and marketing posts, let’s start by getting comfortable with our auction’s social media accounts. has made it easy to share your event page, auction catalog, and other auction goodies to your social media platforms. Facebook, Instagram, and Twitter are the three social media outlets that will garner

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What’s In A Name?

Online. It’s a word we use a lot in our lives; an adjective that modifies hundreds of our daily activities: shopping, dating, meetings… and auctions, of course. But when applied within our little corner of the world, I’m afraid it can be confusing. For people approaching our company for the first time, the role that

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A Strategy for Selling Tickets to Your Auction

When you decide to hold a gala auction fundraiser, you know you have to have to have auction items, and you have to have guests to buy them.  Most of the time, the second requirement means selling tickets to the event. And much of the time, the strategic planning around ticket sales stops with: “how

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Start Pushing Buttons!

One of the really great things about this business is working with all of you.  Really – think about it. By definition, our customers are people who take on huge jobs to improve their communities.  And the overwhelming majority of you are volunteers! And, let’s just put this out there: most of the people who

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Why We Include Multiple Events in Our Subscriptions

The most common conversation I have with prospective customers surrounds one particular aspect of our product design: it’s a subscription, which allows you to run multiple events for your organization (no sharing with other schools or nonprofits, please) during the subscription term. This can cause panic (that’s not our intent, I promise!) – I’ve had

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Managing Sponsored-Table Guests

Over at the Winspire blog, they just published a fabulous post on how to deal with one of the biggest sources of auction frustration: managing the guests who are attending your event on sponsor tickets. Specifically, how do you get them to actually be productive, bidding guests? Check it out: Roger

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Now active: Guided Tours

We added something new to the software yesterday to help all of you when you need to tackle some part of the software that you haven’t used before (or want a refresher on) – Guided Tours. There is now a “Take a Tour” button visible when you login from a computer (the tool we bought

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