Boost Your Live Auction Revenue with Group Bidding

Fundraising auctioneers are a tremendous source of auction ideas. And luckily, some very talented and knowledgeable auctioneers blog, which means all of us can benefit from their expertise. One of those auctioneers is Sherry Truhar, and we’re always interested to see what she has to say on her blog at Red Apple Auctions. This week’s

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School Auction Social Media Strategy Series: Comments

Interacting with your social media audience keeps them engaged and serves as a reminder that, while social media isn’t necessarily tangible, there are real-live people behind the screen working toward a real-live goal. That goal is ultimately the betterment of the school, community, and future. After you’ve worked so hard setting up your online presence,

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School Auction Social Media Strategy Series: Content

You’re on a roll, now. Your website is set up, your social media pages are ready to go, and you have hashtags that are itching to be used. Now we need to talk about what you’ll be posting  – a variety of content regularly increases engagement and prevents content fatigue. Followers want to see

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School Auction Social Media Strategy Series: Getting Started

Before we get into the fun content and marketing posts, let’s start by getting comfortable with our auction’s social media accounts. has made it easy to share your event page, auction catalog, and other auction goodies to your social media platforms. Facebook, Instagram, and Twitter are the three social media outlets that will garner

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What’s In A Name?

Online. It’s a word we use a lot in our lives; an adjective that modifies hundreds of our daily activities: shopping, dating, meetings… and auctions, of course. But when applied within our little corner of the world, I’m afraid it can be confusing. For people approaching our company for the first time, the role that

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A Strategy for Selling Tickets to Your Auction

When you decide to hold a gala auction fundraiser, you know you have to have to have auction items, and you have to have guests to buy them.  Most of the time, the second requirement means selling tickets to the event. And much of the time, the strategic planning around ticket sales stops with: “how

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