Fundraising auctioneers are a tremendous source of auction ideas. And luckily, some very talented and knowledgeable auctioneers blog, which means all of us can benefit from their expertise. One of those auctioneers is Sherry Truhar, and we’re always interested to see what she has to say on her blog at Red Apple Auctions. This week’s
... continue reading.Giving Tuesday lands on December 3 this year. That’s right around the corner. If you’re not already familiar with Giving Tuesday, it’s a relatively recent tradition (in the vein of Black Friday and Cyber Monday) where folks donate to their favorite causes on the first Tuesday after Thanksgiving. Why not take advantage of the trend
... continue reading.Organizing a fundraising auction involves quite a range of tasks. At a minimum, you’re procuring items to sell at your event. You’re probably also selling tickets and giving folks who can’t attend an opportunity to donate cash to your organization. And you may be inviting people to bid in your online auction, too. In other
... continue reading.Interacting with your social media audience keeps them engaged and serves as a reminder that, while social media isn’t necessarily tangible, there are real-live people behind the screen working toward a real-live goal. That goal is ultimately the betterment of the school, community, and future. After you’ve worked so hard setting up your online presence,
... continue reading.You’re on a roll, now. Your SchoolAuction.net website is set up, your social media pages are ready to go, and you have hashtags that are itching to be used. Now we need to talk about what you’ll be posting – a variety of content regularly increases engagement and prevents content fatigue. Followers want to see
... continue reading.A social media campaign isn’t complete without a catchy hashtag. Hashtags have shown to increase engagement across Instagram by 12.6%, and a tweet with a hashtag is 55% more likely to be shared. Hashtags take some brainstorming. Ask your volunteers to submit their hashtags by a specific date early in the campaign, or have a
... continue reading.Before we get into the fun content and marketing posts, let’s start by getting comfortable with our auction’s social media accounts. SchoolAuction.net has made it easy to share your event page, auction catalog, and other auction goodies to your social media platforms. Facebook, Instagram, and Twitter are the three social media outlets that will garner
... continue reading.We know what you’re thinking: “Do I really need a social media strategy for a school auction? Isn’t that a little overkill?” We hear you. Adding even one more thing to your already full plate can feel like it’s more trouble than it’s worth. But with the average mother spending over three hours a day
... continue reading.Online. It’s a word we use a lot in our lives; an adjective that modifies hundreds of our daily activities: shopping, dating, meetings… and auctions, of course. But when applied within our little corner of the world, I’m afraid it can be confusing. For people approaching our company for the first time, the role that
... continue reading.When you decide to hold a gala auction fundraiser, you know you have to have to have auction items, and you have to have guests to buy them. Most of the time, the second requirement means selling tickets to the event. And much of the time, the strategic planning around ticket sales stops with: “how
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