School Auction Social Media Strategy Series: Comments

Interacting with your social media audience keeps them engaged and serves as a reminder that, while social media isn’t necessarily tangible, there are real-live people behind the screen working toward a real-live goal. That goal is ultimately the betterment of the school, community, and future. After you’ve worked so hard setting up your online presence,

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School Auction Social Media Strategy Series: Content

You’re on a roll, now. Your website is set up, your social media pages are ready to go, and you have hashtags that are itching to be used. Now we need to talk about what you’ll be posting  – a variety of content regularly increases engagement and prevents content fatigue. Followers want to see

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School Auction Social Media Strategy Series: Getting Started

Before we get into the fun content and marketing posts, let’s start by getting comfortable with our auction’s social media accounts. has made it easy to share your event page, auction catalog, and other auction goodies to your social media platforms. Facebook, Instagram, and Twitter are the three social media outlets that will garner

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What’s In A Name?

Online. It’s a word we use a lot in our lives; an adjective that modifies hundreds of our daily activities: shopping, dating, meetings… and auctions, of course. But when applied within our little corner of the world, I’m afraid it can be confusing. For people approaching our company for the first time, the role that

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A Strategy for Selling Tickets to Your Auction

When you decide to hold a gala auction fundraiser, you know you have to have to have auction items, and you have to have guests to buy them.  Most of the time, the second requirement means selling tickets to the event. And much of the time, the strategic planning around ticket sales stops with: “how

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Start Pushing Buttons!

One of the really great things about this business is working with all of you.  Really – think about it. By definition, our customers are people who take on huge jobs to improve their communities.  And the overwhelming majority of you are volunteers! And, let’s just put this out there: most of the people who

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Why We Include Multiple Events in Our Subscriptions

The most common conversation I have with prospective customers surrounds one particular aspect of our product design: it’s a subscription, which allows you to run multiple events for your organization (no sharing with other schools or nonprofits, please) during the subscription term. This can cause panic (that’s not our intent, I promise!) – I’ve had

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