SchoolAuction.net is a service of Northworld LLC, the premier provider of benefit-auction software solutions. Which is to say, we’re a software company who likes to help non-profits with their fundraisers.
By Sherry Truhlar
Many fundraising ideas can help you raise cash, but no other singular activity during your benefit auction will have more financial impact than the cash appeal. It can be such a cash cow that one of my clients has no live auction and only conducts an appeal!
The appeal goes by various names: gift from the heart … cash call … raise the paddle / paddle raiser … community gift … fund a need … or even – as one of my client’s says (tongue-in-cheek) – “the shakedown.” Whatever you call it, there is a strict protocol to follow if you want to be successful. Here are seven pointers.
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Article Source: http://EzineArticles.com/