Interacting with your social media audience keeps them engaged and serves as a reminder that, while social media isn’t necessarily tangible, there are real-live people behind the screen working toward a real-live goal. That goal is ultimately the betterment of the school, community, and future. After you’ve worked so hard setting up your online presence,
... continue reading.You’re on a roll, now. Your SchoolAuction.net website is set up, your social media pages are ready to go, and you have hashtags that are itching to be used. Now we need to talk about what you’ll be posting – a variety of content regularly increases engagement and prevents content fatigue. Followers want to see
... continue reading.A social media campaign isn’t complete without a catchy hashtag. Hashtags have shown to increase engagement across Instagram by 12.6%, and a tweet with a hashtag is 55% more likely to be shared. Hashtags take some brainstorming. Ask your volunteers to submit their hashtags by a specific date early in the campaign, or have a
... continue reading.Before we get into the fun content and marketing posts, let’s start by getting comfortable with our auction’s social media accounts. SchoolAuction.net has made it easy to share your event page, auction catalog, and other auction goodies to your social media platforms. Facebook, Instagram, and Twitter are the three social media outlets that will garner
... continue reading.We know what you’re thinking: “Do I really need a social media strategy for a school auction? Isn’t that a little overkill?” We hear you. Adding even one more thing to your already full plate can feel like it’s more trouble than it’s worth. But with the average mother spending over three hours a day
... continue reading.Online. It’s a word we use a lot in our lives; an adjective that modifies hundreds of our daily activities: shopping, dating, meetings… and auctions, of course. But when applied within our little corner of the world, I’m afraid it can be confusing. For people approaching our company for the first time, the role that
... continue reading.When you decide to hold a gala auction fundraiser, you know you have to have to have auction items, and you have to have guests to buy them. Most of the time, the second requirement means selling tickets to the event. And much of the time, the strategic planning around ticket sales stops with: “how
... continue reading.One of the really great things about this business is working with all of you. Really – think about it. By definition, our customers are people who take on huge jobs to improve their communities. And the overwhelming majority of you are volunteers! And, let’s just put this out there: most of the people who
... continue reading.The most common conversation I have with prospective customers surrounds one particular aspect of our product design: it’s a subscription, which allows you to run multiple events for your organization (no sharing with other schools or nonprofits, please) during the subscription term. This can cause panic (that’s not our intent, I promise!) – I’ve had
... continue reading.Have you checked out DonationMatch yet? I’ll give you a moment. Do come back, though: we have a very cool program going on with them that you will want to know about. https://www.donationmatch.com/ Back? Isn’t that great? I met Renee Zau, the founder of DonationMatch a few years ago, and we have done a few
... continue reading.
