Getting to the Heart of the matter

11 Jan 2013 By Roger Devine

It’s a new year and, for many of you, it’s the time when your benefit auction planning and implementation strategies really start ramping up!

In the middle of all the planning and strategizing, remember what’s at the heart of it all: your mission.

Remember what got you excited about volunteering? It’s probably the same thing that will get your donors and guests excited about giving. And your volunteers excited about working.

In order for your benefit auction to be a success, you need to fill those seats with the right people who are excited about supporting your cause. Therefore, it’s important to get their attention early and connect with them often in the weeks and months leading up to auction night.

Here are some tips for building a connection with potential supporters:

  1. Be social to build awareness and interest. Use social media channels such as Facebook and Twitter to reach out to “friends of friends” with news of your cause and your event. This is a way to reach possible donors, vendors and guests who would not otherwise know about the event. Make sure you have a volunteer who is dedicated to regular posting and sharing.
  2. State your cause in as many ways and places as possible. Include strong messaging about your mission or cause in all promotional materials including posters and advertising for the event.
  3. Send Save the Date cards to all potential event attendees. This list may include members of your school or organization, board members, donors and vendors.

Until next time ~ keep your mission in mind!