School Auction Social Media Strategy Series: Introduction

18 Mar 2019 By Kelsey Zander

We know what you’re thinking: “Do I really need a social media strategy for a school auction? Isn’t that a little overkill?”

We hear you. Adding even one more thing to your already full plate can feel like it’s more trouble than it’s worth. But with the average mother spending over three hours a day on social media, an online presence for your auction is the most effective way to garner hype, spread the news, and create relationships with potential auction attendees—and it’s cheaper than a hundred neon fliers. In fact, it’s free.

Tip: Executing a social media strategy is a great job to delegate. Since it can be done from anywhere, volunteers who work during the day or who land on the introverted side of the Myers–Briggs chart will appreciate the opportunity to help out in a way that fits their schedule and personality.

The team at aims to take the guesswork, confusion, and burden out of planning and executing your school auction. Over the next few weeks, we’re going to break down a simple, executable social media strategy for you. We’ll go over:

  1. How to promote your auction on Facebook, Instagram, and Twitter

  2. What kind of content to post on your auction social media pages

  3. How to interact with your social media audience

  4. How to create effective hashtags

  5. Time-saving tips for your social media strategy

By engaging your target audience online, your auction takes on a life of its own. No longer is it a one-day event put on by a bunch of strangers at the local school. It is now a source of fun, interaction, and community building weeks before the actual event takes place. And since we are proven emotional buyers, creating a human connection through social media will ultimately increase your auction’s success.